The Influence Of Price Perception And Service Quality On Customer Satisfaction At PT Telkom Indonesia (Persero) Tbk Regional 1 Sumatra
Keywords:
Price Perception, Service Quality, Customer Satisfaction, Telkom Indonesia, IndiHomeAbstract
This study aims to analyze the effect of price perception and service quality on customer satisfaction of PT Telkom Indonesia (Persero) Tbk Regional 1 Sumatra. A quantitative approach was used with a survey method involving 100 active IndiHome customers in Regional 1 Sumatra, selected through purposive sampling. Data were collected via Likert-scale questionnaires and analyzed using multiple linear regression with SPSS 26. The results indicate that price perception has a positive and significant effect on customer satisfaction (t = 4.213; p < 0.05), service quality has a positive and significant effect on customer satisfaction (t = 5.876; p < 0.05), and simultaneously both variables significantly affect customer satisfaction (F = 38.742; p < 0.05) with a coefficient of determination of 44.2%.
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