Hawa, Sarah Dien, Rizki Noor Prasetyono, Rizki Amalia, and Khairun Nisa Ambary. “Building Brand Equity Through Gamification”. DAS CONFERENCE INTERNATIONAL SERIES 4 (June 17, 2026): 266–274. Accessed June 24, 2026. https://www.das-institute.com/journal/index.php/proceeding/article/view/1431.