HAWA, S. D.; PRASETYONO, R. N. .; AMALIA, R. .; AMBARY, K. N. . Building Brand Equity Through Gamification . DAS CONFERENCE INTERNATIONAL SERIES, [S. l.], v. 4, p. 266–274, 2026. Disponível em: https://www.das-institute.com/journal/index.php/proceeding/article/view/1431. Acesso em: 24 jun. 2026.