DIGITALISASI PEMASARAN UMKM KERAJINAN ANYAMAN BERBASIS QUBIS (QUR’AN BASED INNOVATIVE SOLUTION) DI DESA BOJONEGORO

Abstract

In the era of globalization and the development of information technology, digitalization has become the key to business growth. Internet access is increasingly easy for business actors to use to expand the market, increase the effectiveness of promotions, and strengthen interaction with consumers through various digital platforms. However, the implementation of marketing digitalization faces significant challenges, especially for MSMEs, including woven handicraft MSMEs in Bojonegoro Village, Temanggung Regency. Low digital literacy is the main obstacle that hinders the use of technology in their marketing strategies. In this context, this community service program examines the implementation of marketing digitalization by applying the QuBIS (Qur'an Based Innovative Solution) approach, an innovation based on Islamic values. This program aims to provide digital marketing training support to develop and expand technology-based marketing networks, as well as integrate Qur'anic values in supporting business ethics and sustainability. A qualitative approach with case studies is used through field observations, in-depth interviews, socialization, and training and assistance in creating a Facebook-based e-commerce platform. The results of the program show an increase in digital literacy, optimization of marketing strategies through digital media, and strengthening business ethics through the integration of Qur'an values. The findings have important implications for the development of MSMEs in rural areas through digital transformation that prioritizes Islamic values. Through this program, it is hoped that MSME actors can improve their understanding of digital technology and adapt marketing strategies for sustainable business growth and Islamic values.