STRATEGI DIGITAL MARKETING UMKM DI DESA CANDIMULYO DALAM RANGKA PENINGKATAN DAYA SAING BERBASIS EKONOMI ISLAM BERDASARKAN QS AL-JUM’AH AYAT 10

Ashal Abdussalam; Niswa  Afdloliyah; Nabiilah  Tsabitul ‘Azmi; Nita  Indriyani; Rifka  Maulida; Nia  Savira; Mita  Yuliana; Rizky Wahyu  Wulandari; Arjun Albana  Ulinuha; Muhammad Nahawand  Nidzamuddin; Muhammad Salik  Shiroth; Kharisma  Septiani; Suci  Leonita; Alfian Syahdan  Za’farooni

Authors

Ashal Abdussalam Universitas Sains Al Qur'an
Niswa Afdloliyah Universitas Sains Al Qur'an
Nabiilah Tsabitul ‘Azmi Universitas Sains Al Qur'an
Nita Indriyani Universitas Sains Al Qur'an
Rifka Maulida Universitas Sains Al Qur'an
Nia Savira Universitas Sains Al Qur'an
Mita Yuliana Universitas Sains Al Qur'an
Rizky Wahyu Wulandari Universitas Sains Al Qur'an
Arjun Albana Ulinuha Universitas Sains Al Qur'an
Muhammad Nahawand Nidzamuddin Universitas Sains Al Qur'an
Muhammad Salik Shiroth Universitas Sains Al Qur'an
Kharisma Septiani Universitas Sains Al Qur'an
Suci Leonita Universitas Sains Al Qur'an
Alfian Syahdan Za’farooni Universitas Sains Al Qur'an

Keywords:

Digital Marketing, MSMEs, Islamic Economics

Abstract

Digital marketing strategy is a crucial aspect of enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs), especially in the digital era that demands innovation and technological adaptation. This article discusses digital marketing strategies for MSMEs in Candimulyo Village to improve their competitiveness based on Islamic economics, referring to QS. Al-Jumu'ah verse 10 as a normative foundation. This verse emphasizes the importance of working and seeking sustenance after performing worship as part of the balance between spiritual obligations and economic activities.This study proposes two main problem-solving plans as strategies for strengthening digital marketing in MSMEs. First, a socialization and workshop program titled "Digital Marketing Strategies for MSMEs in Enhancing Competitiveness Based on Islamic Economics", which aims to increase digital literacy and the utilization of technology in product marketing. Second, assistance in applying for halal certification through the Unsiq Halal Center (UHC) as an effort to enhance consumer trust in MSME products that comply with Islamic economic principles. The results indicate that implementing digital marketing strategies based on Islamic values, such as transparency, justice, and blessings in business, can improve MSME competitiveness and provide broader economic benefits to society.

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